Appointment Setting

Appointment Setting

All sales-driven businesses rely on a steady supply of appointments and leads. Without a constant flow of each, how can you be expected to maintain growth? All too often, your sales team is focused on following up on leads and running meetings, instead of hitting the phone and uncovering new leads. Our Business Development Representatives (BDRs) concentrate on setting quality appointments, allowing your sales team to work most efficiently on closing sales.

Why Does Your Sales Team Need an Appointment Setter?

Cold calling alone is not an option to growing your customer base. Closing a substantial business deal requires lead qualification and several in-person meetings between the sales rep and the prospect. But setting up the presentation meeting is often challenging and time consuming. That’s where an effective appointment setter comes in.

The most successful appointment setters are adept at getting prospects to understand that the sale of your service or product is beneficial for them, and not just for your company. They must be able to show evidence, most likely through case studies, that you have helped companies like theirs. Sales University Group extensively trains our appointment setters in how to handle their role, and we teach them about your company and its products and/or services — so they can hit the ground running.


Find out how SUG helped a leading management consulting firm make connections and set up meetings between C-level executives and the firm’s managing partners.

Tatum LLC Case Study


Sales University Group set 200+ meetings for one client in a 12-month period, which resulted in over $500MM for the client’s sales pipeline.